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San Diego County Market at a Glance

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Central San Diego

The heart of the city, filled with trendy neighborhoods and the iconic Balboa Park.

The Central Region of San Diego sits along the San Diego Bay. It encompasses Downtown and surrounding communities including Barrio Logan, College Area, Encanto, Hillcrest, Mission Hills, Paradise Hills, and University Heights.

From high rise condos to modern townhomes to historic homes, the Central Region offers a wide variety of real estate. And when it comes to recreation, dining, and entertainment, there is simply no comparison. 

Thriving Art Scene

Known as the cultural heart of San Diego, one finds beautiful art around every corner of the central region. From galleries, to outdoor murals, to iconic museums and urban parks, there is much to explore and enjoy.

At the center of this art scene is Balboa Park with its 17 museums, sprawling gardens, and famous historic buildings.

For urban art nothing beats the Barrio Logan Cultural District. Sustained by a grassroots coalition of artists and community leaders, it is one of San Diego's greatest treasures.

There are also plenty of galleries throughout Little Italy, Hillcrest, North Park & South Park, and Downtown. Central San Diego is a wonderful place for any art enthusiast to discover. 

Old Town

As the birthplace of California, San Diego enjoys a special place in the state's history.  Old Town San Diego brings this history to the present. Meticulously preserved buildings transport you back to the small town days of San Diego. Meanwhile, a charming collection of museums illuminate the past in wonderful detail.  

Dining Mecca

Good food is easy to come by in the trendy neighborhoods of Central San Diego. From cream of the crop upscale restaurants, to farm-to-table organic, to unique concept restaurants, there is a wonderland of cuisine to enjoy.

Michelin-recognized Morning Glory in Little Italy serves the best brunch in town. Over in Bankers Hill, CUCINA Urbana wows with a delectable Italian-inspired menu. Just make sure to reserve a table well in advance! For a unique dining experience visit Wine Vault & Bistro. The menu changes daily and features seasonal creative plates. These are just a tiny sampling of the culinary destinations that await in Central San Diego. 

Central San Diego Shopping

Art and shopping come together in Central San Diego. Bad Madge boutique in South Park offers vintage fashion, furniture, home goods, and accessories. Its charming ambiance transports you back in time. Over in North Park, vibrant retail shop Artelexia brings the best Mexican gifts, art, and home decor to San Diego.

Not to be outdone, Ocean Beach has great finds along its main avenues. Falling Sky Pottery sells handmade ceramic treasures including vases and coffee mugs. Creations Boutique on Newport Avenue is a bohemian-inspired shop specializing in women's clothing by Angie, LUSH, POL and other unique designers. 

For a more mainstream shopping experience, Westfield Mission Valley and Fashion Valley fulfill any shopping need. The latter is the largest shopping mall in San Diego, and one of the largest in California. While Mission Valley caters to a broader market, Fashion Valley is packed with upscale retailers including GUCCIE, Cartier, Louis Vuitton, Tiffany & Co., PRADA, and Saint Laurent. 

Our Favorite Central Communities

Coronado

With its silk-soft sands, lush parks, boutique shops, and luxurious dining, Coronado inspires the wanderer in all of us. Living in Coronado is akin to being on a permanent vacation. Situated across the bay from Downtown, it is consistently voted best beach in the U.S. by Dr. Beach. The only drawback is that one might become spoiled living in this resort-like paradise. With limited space comes limited real estate, and Coronado homes are always in high demand. 

Downtown

San Diego's bustling metro center offers an abundance of accommodations, activities, events, restaurants, shopping, and cultural attractions. In the famous Gaslamp Quarter, modern and historic Victorian architecture blend to create a unique urban landscape. Discover eclectic galleries, trendy boutiques, popular nightclubs, exclusive rooftop bars, craft breweries, and endless fine dining options.  Residing in a Downtown condo is one of the most exciting ways to experience the San Diego lifestyle. 

Mission Hills

Mission Hills is an affluent neighborhood overlooking Old Town and the San Diego International Airport. Many homes in this desirable community feature amazing views of Downtown and the San Diego Bay. Historic architecture showcases the neighborhood's past and gives it a unique character. Custom homes, elegant mansions, and tranquil tree-lined streets define this beautiful community in the heart of San Diego. 

Ocean Beach

This small beach town is a local favorite with its laid back bohemian vibe. Endless days of surfing, sunbathing by the pier, and hanging out in vintage VW vans make Ocean Beach a quintessential SoCal experience.

Stroll down Newport Avenue and explore its many surf shops, taco stands, eccentric boutiques, tattoo parlors, and micro brews.

Nightlife is always lively in OB. Popular spots include Ocean Beach Brewery, The Holding Company, South Beach Bar & Grille, Wonderland Ocean Pub, and Sunshine Company Saloon

Sunset Cliffs

Tucked away between Ocean Beach and Point Loma Peninsula, Sunset Cliffs is one of the most majestic neighborhoods in San Diego. Custom luxury homes along Sunset Cliffs Blvd feature unparalleled ocean views and easy access to surrounding tide pools and beaches. Those who move to Sunset Cliffs seldom leave. And homes for sale in this small community sell very quickly. 

North Central San Diego

Miles of pristine coastline meet steep canyons and majestic valleys.

North Central San Diego is a highly desirable area bordered by Interstate 8 to the south, Del Mar to the north, and the Pacific Ocean to the west. It extends east to include Scripps Ranch and San Carlos. Encompassing the northern half of the City of San Diego, north central includes La Jolla, Carmel Valley, Mission valley, Pacific Beach, and other major communities.

North Central San Diego features coastal towns, university towns, suburban neighborhoods, and military base neighborhoods. Its rich variety of neighborhoods and lifestyles makes it a popular place to live.

Shopping For All

North Central San Diego is easily one of the best shopping areas in San Diego County. Westfield Mission Valley and neighboring Fashion Valley alone satisfy just about every shopping need. Not to be outdone, Westfield UTC in La Jolla's Golden Triangle offers visitors a one of a kind mix of 155 specialty shops, luxury boutiques, services,  and award-winning restaurants.

For a more down to earth shopping experience, Clairemont Town Square always has hot deals and special promotions throughout their popular stores. 

Dining in North Central

Memorable dining experiences are plentiful throughout North Central San Diego. High-end restaurants populate the coast along La Jolla including Duke's La Jolla, Eddie V's Prime Seafood, and Cusp Dining & Drinks. Pacific Beach and Mission Beach bring their own fare with standouts like Fig Tree Cafe, JRDN Restaurant, Baja Beach Cafe, and Firehouse American Eatery & Lounge

Convoy Street in Kearny Mesa is America's #1 Asian restaurant row. Home to a singular selection of over 100 Asian restaurants, it easily claims the title. Explore a delectable array of cuisine clustered into mini malls along a 1.5 mile stretch of road. 

Our Favorite North Central Communities 

Bay Park

One of San Diego's most livable neighborhoods, Bay Park overlooks the majestic Mission Bay and offers hilltop views of the Pacific Ocean. Though many drive by Bay Park up and down I-5, few know about it. Those fortunate enough to live here love the nearby amenities like great restaurants, essential shopping, and proximity to Downtown. 

La Jolla

San Diego's Jewel by the Sea, La Jolla is one of the top beach destinations in the world, and home to some of the country's most stunning oceanfront real estate. Surrounded on three sides by a dramatic coastline boasting incredible views, La Jolla is a world unto itself. An abundance of activities and upscale sea village lifestyle make it one of San Diego's top neighborhoods

Mission Beach

San Diego's classic boardwalk beach town features nearly two miles of oceanfront boardwalk. A host of activities await the whole family including biking, beach volleyball, surfing, whale watching, and scuba diving. Spend an afternoon at Belmont Park with its Giant Dipper Roller Coaster, Beach House Grill, miniature golf, rock climbing, and arcade. 

Pacific Beach

Just north of Mission Beach, Pacific Beach is a favorite spot for college students and young adults seeking the party atmosphere. The area's restaurants and bars, many right on the sand, really come alive at night and on weekends. The glow of bonfires and electric clubs create an energetic ambience. Life is simply fun in Pacific Beach, especially when living in a beachfront condo or home with a bay view. 

Mission Valley

Just minutes away from the airport and within easy reach of everything San Diego offers, Mission Valley is an ideal place to call home. A 15 minute drive takes one to the San Diego Zoo, SeaWorld San Diego, and Gaslamp District. Meanwhile, unmatched shopping options await at Fashion Valley and Westfield Mission Valley. Modern condo developments with plentiful amenities make life in Mission Valley an attractive prospect.   

North Coastal San Diego

From Del Mar to Oceanside, discover some of the most desirable beach communities in San Diego.

Located along historic Highway 101, North Coastal San Diego is defined by incredible beaches and affluent neighborhoods. Enjoy some of the best surfing anywhere in the world. Or relax and take in the SoCal vibe.

You'll find plenty to do and enjoy along the north coast. From shopping, to five-star restaurants, to craft breweries and local wineries, the options are incredible.

High End Fun in the Sun

Outdoor enthusiasts can enjoy hiking and horseback in Los Peñasquitos Canyon Preserve, kayaking in Carlsbad Lagoon, biking, fishing, and so much more.

North Coast is known for its top-tier attractions including LEGOLAND California, SeaLife Aquarium and Leogoland Waterpark, Del Mar Fairgrounds, the Flower Fields at Carlsbad, and San Diego Botanic Garden. Every year starting in mid-June the Del Mar Fair runs for three weeks, followed by the Del Mar Thoroughbred Racing Season.

Golfer's Paradise

The North Coastal is a golfer's paradise, with dozens of great courses to choose from. Cooled by breezes from the Pacific Ocean, the Park Hyatt Aviara and Fairmont Grand Del Mar golf courses seamlessly integrate into the natural landscape. Incredible golf experiences await.

Luxury Living

North Coastal San Diego is known for its incredible neighborhoods. Del Mar offers natural beauty and historic European charm. Solana Beach serves as a quiet refuge with friendly beaches and one of the county's best shopping districts. Further north, Encinitas boasts some of the county's most beautiful beaches.

Homes for sale in North Coastal San Diego average over $1,000,000, making it one of California's most expensive housing markets. Also one of the most popular. Inventory stays low, and the best homes sell very quickly.

Our Favorite North Coast Communities

Carlsbad

A place of unforgettable escapes, Carlsbad is known for its luxury homes, world class resorts, quaint seaside hotels, coastal splendor and three signature lagoons. Inland attractions include LEGOLAND® theme park and 50 acres of spectacular blooming flowers at the Flower fields of Carlsbad Ranch. Home to world-renowned golf equipment manufacturers, Carlsbad features the storied La Costa Golf Course and all its legendary history. Ocean front homes by top architects make Carlsbad of the most exclusive housing markets in San Diego. 

Del Mar

High end luxury meets old world charm in beautiful Del Mar. Since the legendary days of Hollywood's golden years, Del Mar has been a destination of choice for horse races, summer fairs, breezy beaches, and upscale restaurants. The historic and charming Del Mar Village boasts a wonderful variety of unique shops and refined luxury beach-style hotels. Considered one of the best places to live in California, Del Mar homes are always in high demand. 

Encinitas

Known as one of the best surf towns in the world, Encinitas is also recognized as 'Flower Capitol of the World' with its extensive collection of nurseries and gardens, culminating in the glorious San Diego Botanic Garden. Its eclectic downtown draws surfers surfers, hippies, and general fun lovers alike. Cozy coffeeshops, hip record stores, and hidden beaches await the adventurous spirit. One of the most active coastal real estate markets, Encinitas is an exciting place to call home.

Solana Beach

Nestled along the coast 30 minutes north of Downtown, Solana Beach is a picturesque and secluded seaside town with a vibrant commercial district and smooth sandy beaches. Cedros Avenue, San Diego's hippest shopping avenue, features more than 85 merchants, artisans, curators, collectors, fashion boutiques, fine art galleries, and European style cafes. Luxurious beachfront homes and modern condo developments make Solana Beach an aspirational suburb with much to offer. 

Oceanside

Situated at the northernmost end of San Diego's coastline, Oceanside is home the county's widest beaches, defining historical landmarks, and an alluring Southern California surf culture. Long known as a military town for its proximity to Camp Pendleton, the city has matured into a diverse community and top beach destination. Meanwhile, a culinary boom has filled its commercial districts with diverse eateries, local pubs, and happy hour patios brimming with life and fun. Oceanside's robust real estate market includes everything from multi-million oceanfront homes to affordable condos.  

North Inland San Diego

An idyllic landscape of rolling hills, winding roads, and tranquil neighborhoods surrounded by natural beauty.

North County Inland is a veritable paradise for outdoor enthusiasts. Hike and bike to the peak of Palomar Mountain, golf at over 40 stunning natural golf courses, or experience the singular San Diego Zoo Safari Park in Escondido.

For a more relaxing experience, spend an afternoon touring the local wineries and breweries that bring so much life to the area. Or head to family-friendly Leo Carrillo Ranch Historic Park. Entrance is free and kids can get up close with dozens of majestic peacocks.

Gateway to Southern California

North Inland residents enjoy easy access to the best of Southern California, with all its luxury resorts and landmark destinations. Ideally located between Downtown San Diego and Anaheim, it's an easy drive to Disneyland, North County beaches, historic Balboa Park, and the always bustling Gaslamp Quarter.

Dining

Great dining options are plentiful and range from fine dining to casual cuisine. As a region with strong agriculture, many chefs have strong bonds with local farmers. They infuse their cuisine with local seasonal ingredients fresh off the farm.

Our Favorite North Inland Communities

Fairbanks Ranch

Fairbanks Ranch is an affluent gated community with over 75 acres meticulously landscaped grounds and club-like amenities. Live the idyllic San Diego lifestyle surrounded by pristine lakes, tranquil walking trails, a world-class equestrian center, tennis courts, and many nearby golf courses. Over 600 estate homes with spectacular views are nestled around the lakes. Overlooking the main lake, Fairbanks Ranch Clubhouse brings people together for weddings, reunions, and all sorts of events. 

Julian

The historic mining town of Julian makes for an excellent day trip. Set against the Cuyamaca Mountains and endless apple orchards, Julian is known for its delectable apple pies, back-in-time ambiance, and collection of historic goldmines. A wonderful variety of restaurants, bed & breakfasts, antique stores, art galleries, and nature trails round out this wonderful community.

Poway

Incorporated in December 1980,  Poway is 'The City in the Country'. Over half of its 39.4 square miles are preserved as natural open space. A diverse real estate market provides a broad range of housing options. Not to mention exceptional schools, booming business parks, numerous shopping and dining options, expansive parks, over 76 miles of hiking trails, and community events throughout the years. Poway is a wonderful play to live, work, and play. 

Ramona

Known as 'The Valley of the Sun', Ramona is nestled along the Cuyamaca Mountain foothills. Summers are warm and winters are comfortably mild. Ideal weather makes it one of California Wine Country's popular regions. The hills are alive with vineyards from established wine makers. They pair perfectly with the fine dining, European style cafes, and delightful shops of the town center. The west end of Ramona features spectacular multi-acre properties including vineyards and equestrian.    

Rancho Santa Fe

Known for its rolling hills, lush eucalyptus trees, and acres or orchards, Rancho Santa Fe beckons those who enjoy a slower pace of life. Luxury homes and estates quickly climb into the multi-million dollar range, making it one of San Diego's most exclusive communities. Experience luxury worthy of Bel-Air, Beverly Hills, and Malibu but in a relaxed rural setting. A number of private golf clubs make it a top neighborhood for golf enthusiasts. 

East San Diego

A dynamic area full of wonderful discoveries including majestic mountains, sparkling lakes, and breathtaking desert landscapes.

In contrast to the densely populated beaches to the west, East San Diego offers a liberating experience. If you prefer the countryside over the city, East County is the place for you. Its geographically varied landscape provides much to explore and do.

Recreation

Spend your day hiking, mountain biking, fishing, camping, or simply enjoying its many vast and pristine wilderness areas. Up for a challenge? Take an afternoon to climb Cowles Mountain and take in the immersive view from the top. For a more relaxing time, stroll along Lake Murray or go fishing at El Capitan Reservoir.

Every year at Anza-Borrego Desert State Park, the spring wildflower bloom covers the desert floor in a symphony of colors. Years with heavy rain produce breathtaking blooms.

East County boasts great entertainment with its lavish Las Vegas-style casinos. Luxurious resorts blend into the rugged natural landscape and feature an impressive array of amenities. Enjoy a day of casino games, pool lounging, golfing, exquisite buffets, and so much more.

Our Favorite East County Communities

Casa de Oro-Mount Helix

An East County gem, Casa de Oro-Mount Helix is best known for Mount Helix Park. With its 360-degree panoramic views of San Diego and natural circular amphitheater, it's a memorable place to visit. Its historical roots date back to the 1800s. Mount Helix is also known for its custom multi-million dollar homes studded throughout the flats and hills. One particularly famous  home is circular shaped and rotates. Known locally as the 'UFO house', it features unmatched panoramic views.

El Cajon

The sixth largest city in San Diego County, El Cajon is a wonderful place to live, work, and play. Its diverse and vibrant community, attractive neighborhoods, many parks and recreation centers, award-winning schools, and other amenities make for an exceptional city. As San Diego becomes more popular, El Cajon will continue to attract new residents continue its upward trend.

La Mesa

Centrally located amidst the rolling hills of East County, La Mesa is known as The Jewel of the Hills. Its wide tree-lined streets, walkable neighborhoods, thriving commercial areas, and historic downtown village make La Mesa a desirable community to live and work. Immerse yourself in its friendly ambience and small town character. 

Rancho San Diego

Where State Route 94 ends to the east, Rancho San Diego begins. A picturesque community out in the countryside, Rancho San Diego offers tranquil neighborhoods with large luxurious homes, plenty of open land, winding country roads, and an overall slower pace of life. Rancho San Diego Town Center delivers a satisfying shopping experience that includes a variety of dining options in an outdoor setting.

Santee

Quality of life is important to the residents and local government of Santee. The city maintains an abundance of preserved open space, as well as convenient shopping in the city's vibrant retail center. A great school system, small town charm, and low crime rates make it an all around great place to call home. Situated between the Pacific Ocean and mountains of Cleveland National Forest, Santee is only 18 miles from San Diego's most popular beaches. 

South Bay San Diego

Gateway to Baja California, home to many exciting attractions, and an easy drive to Downtown.

Known as the gateway to Baja California, South Bay is a rapidly transforming area. Home to a variety of unique attractions, it also offers great surfing, sport fishing, horseback riding along the coast, and pristine nature reserves. Not to mention some of the most authentic Mexican food this side of the border.

Recreation

From Imperial Beach one can bike across Silver Strand to Coronado Island via Bayshore Bikeway, one of the most beautiful bike paths in all of California. Lined with palm trees along a flat stretch, it's a perfect way to spend an afternoon.

Other notable nearby attractions include Aquatica SeaWorld's Waterpark, North Island Credit Union Amphitheater, and the Chula Vista Elite Athlete Training Center along Otay Lake.

Just shy of the border off the last U.S. exit freeway exit, Las Americas Premium Outlets features over 125 stores including top name brands. With discounts up to 65%, it's more than worth a visit. As you go from one store to the next, enjoy beautiful courtyards, elegant architecture, and an overall pleasant setting.

Our Favorite South Bay Communities

Barrio Logan

An emerging art hub, Barrio Logan is one of San Diego's best kept secrets. This epicenter of the city's Mexican-American culture has established itself as a cultural hotspot. Hip bars and restaurants, modern condo developments, and the mural-filled Chicano Park give this neighborhood a distinct urban character. Former warehouses are transformed into creative spaces for art exhibits and and different types of performances. 

Bonita

A hidden San Diego gem nestled between National City and Chula Vista, Bonita offers rural town life in an urban setting close to everything. It is only 8 miles away from Downtown and 10 miles from the Mexican border. At the center of town, Rohr Park offers 3.3 miles of walking trails, a scale-model steam train, an equestrian ring, and dedicated picnic areas. Bonita's limited market of single family homes includes some real treasures. 

Imperial Beach

On the south end, Imperial Beach includes a 4-mile stretch of beach and the Tijuana River Estuary. It is the largest salt water marsh in Southern California and a perfect stop to observe migratory birds and local wildlife. North of the estuary, Living Coast Discovery Center is an aquarium and nature center housing over 350 native plant and animal species.

Chula Vista

The second largest city in San Diego County, Chula Vista is the most populous city in South Bay. Only a short eight mile drive from Downtown San Diego, it spans 55 miles from the bay to the mountains. Play golf one of four challenging yet accessible golf courses spread throughout the city, enjoy a day of recreation at Otay Lake Reservoir, take in the vibrant shopping and dining scene at Otay Ranch Town Center, or enjoy a leisurely stroll down historic Third Avenue Village.

National City

An up-and-coming area, National City has a strong military presence. Its three-mile port along the bay is part of Naval Base San Diego, the largest U.S. Naval base on the entire west coast. As San Diego's second oldest city, National City is truly at the center of it all. It is a short drive to everywhere you want to go in San Diego including Downtown, San Diego International Airport, SDSU, and the US-Mexico border.

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Listing information last updated on September 27, 2023 12:30 PM PST.